Doorstep Delivery as a Brand Strategy (1)

Wondering how to ensure a quality brand experience beyond checkout?

Watch this lively discussion with brands that are on top of the latest delivery trends and recognize the importance of last-mile delivery as part of their brand strategy.

Doorstep Delivery as a Brand Strategy

How to Achieve a Consistent Brand Experience

Amazon has set a high bar for e-commerce brands and retailers to deliver a “Prime-Like” delivery experience, including fast and affordable shipping with real-time communication.

Therefore, the standard “Your package is en route” message without real-time data isn’t cutting it any longer with today’s consumers. However, extending a consistent brand experience to the customers’ doorsteps is easier said than done. If brands don’t pay attention, they will find their customers will move to companies that do a better job at providing a positive, timely delivery experience.

Moderated by Jeff Roster, co-host and producer of This week in Innovation and ThirdEye, and featured logistics experts from Quiet Platform, HelloFresh, Shippo, and AxleHire for a lively 30-minute discussion followed by a 15-min audience Q&A.


Michael Boyzuick

Michael Boyzuick

Head of Transportation – North America, Quiet Platforms

Mike is an executive leader with 20+ years’ experience in operations, business development, product management, and strategic planning and leadership. Mike has a proven ability to increase operating profits, develop sales strategies that lead to revenue growth, and to realize cost savings. Demonstrated skill in visionary organizational change, development and standardization of quality measurements, and improvement of customer experience. He joined Quiet Platform recently.

Matt Cicinelli

Matt Cicinelli

VP of Operations – HelloFresh

Matt is the Vice President of Operations and Technology for HelloFresh. He is currently responsible for network planning and design, logistics technology, global order management, and other global technology solutions. Throughout his time at HelloFresh, he has also led US Logistics, 3rd Party Warehousing, and last-mile operations. He joined HelloFresh in January of 2021 after leading parts of Amazon’s European operations, including two years as the Chief of Staff and Technical Advisor. Prior to then, Matt spent time in consulting and startups. 

Pooja Daftary

Pooja Daftary

VP Transportation –Shippo

Strategy and Ops leader with 16+ years of experience across the supply chain, general management, partnerships, business operations, and P&L management. Extensive experience with building/ scaling new programs, and teams, partnering cross-functionally to launch complex initiatives, leading strategic partnerships, and driving ops excellence for large programs.

Adam Bryant

Adam Bryant

CEO – AxleHire

Adam brings a clear vision of how last-mile logistics can be transformed by technology and a proven track record of scaling operations within transportation businesses. Adam joined AxleHire from Eclipse Ventures, where he served as an Investment Partner. Prior to investing, Adam held senior leadership positions in Finance, Manufacturing, Engineering, and Customer Programs at Tesla, Proterra, and GE Aviation.


Jeff Roster

Jeff Roster, Third Eye Advisory, and Producer and Co-Host of This Week in Innovation Podcast

Jeff Roster currently serves as the Chairman of the Retail Advisory Board for Apptricity Corporation, focusing on bringing Apptricity’s continuous asset tracking and supply chain solutions into the retail industry. Mr. Roster received a master’s degree in business administration from St. Mary’s College and a bachelor’s degree in business administration from Chico State University.

This live event will explore the following:

Importance of the post-purchase process

Correlation between brand loyalty and consistent, reliable deliveries.

How technology has played a role in improving the delivery experience for customers.

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AxleHire delivers in 21 of the top 25 U.S. metro areas, and counting.

AxleHire can deliver alcohol in 19 of the top 25 U.S. metro areas, and counting.